The brief Create a fun, bright and engaging brand to educate on the simplicity of good food and simple cooking.
The response The Food Beavers vibrant yellow is friendly and open, the bespoke character is fun and draws in people from all different walks of life. The font, look and feel and labels are easy to understand, playful and allow the brand to stand apart from anything else like it on the market.
My Role Logo concept from scratch. Crafting of identity. Creation of brand guidelines. Creation of labels for limited edition food seasoning.