Stella Artois: World Draught Masters, Cannes Film Festival Agency: Momentum Role: Senior Creative + Design Director
The brief Style a glamorous and exclusive event at Cannes Film Festival that brings together barmen from around the globe to battle it out to become the next Stella Artois ambassador.
The response A 1920’s film inspired event, complete with swing band, bespoke decor, handmade uniforms all with the Stella Artois Chalice at heart.
My Role - Creating from scratch the identity for the event including a bespoke wallpaper celebrating the Chalice. - Art Direction of event styling on-site with the client, as well as the live event. - Working with multiple production staff, photographers & videographers to ensure the event was captured at it’s best. - Creative direction of the uniforms, make-up and hair.