The brief Craft an identity from scratch for the the brand Plain Toast, which supports the journey of new mums. For the release of their birthing boxes, create a brand that is unique but has a calm and confident image.
The response A clean, confident and friendly look & feel. ITC Clearface was the perfect serif font for this company, positioned inside a simple boxshape to represent the hero offering from the founder Charlotte.
The client was extremely happy with the outcome and the kit put together for her by Studio Khol to enable her to role out the brand to other parts of the business.
My Role Logo concept from scratch. Crafting of identity. Art direction across brand. Social post creation.