STUDIO KHOL
Design Director & Senior Creative

Microsoft Student Tour

Microsoft: Student Tour
Agency:
 Momentum
Role: Art Director + Senior Designer

The brief
Create a roadshow tour, that could circulate around the countries top universities showcasing Microsofts tech and products, and how to leverage them for a student audience. Increase brand loyalty and advocacy.

The response
A 3 month roadshow, unique content, engaging competitions and seminars for the UK’s top 20 universities.

My Role
- Creating a unique look & feel for the roadshow inline with Microsofts already loved identity.
- Create items of merchandise that could be given away in site specific competitions.
- Design and oversee the master creative throughout the roadshow.

Results
- Sales of Microsofts newest surface were up
- Brand love and feedback was extremely positive post tour

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