Microsoft: Student Tour Agency: Momentum Role: Art Director + Senior Designer
The brief Create a roadshow tour, that could circulate around the countries top universities showcasing Microsofts tech and products, and how to leverage them for a student audience. Increase brand loyalty and advocacy.
The response A 3 month roadshow, unique content, engaging competitions and seminars for the UK’s top 20 universities.
My Role - Creating a unique look & feel for the roadshow inline with Microsofts already loved identity. - Create items of merchandise that could be given away in site specific competitions. - Design and oversee the master creative throughout the roadshow.
Results - Sales of Microsofts newest surface were up - Brand love and feedback was extremely positive post tour