Martini Salottino: Rooftop Bar @ Selfridges Agency: McCann Central Role: Art/Design Director
The brief Create a place for consumers to re-visit Martini’s new Riserva offering, whilst capturing the magic of the Italian Heritage.
The response A warm, welcoming and mediterranean feeling rooftop oasis. We created a unique pop up bar on the roof of Selfridges at Alto by San Carlo. Paired with it’s already popular Italian cuisine we commissioned the amazing Riccardo Guasco to create a bespoke Martini print that we could use across the bar, limited edition Bottles of Martini Riserva and artwork.
The bar ran for 4 weeks across September and was extended to then run until November due to it’s popularity.
My Role Commissioning and working with the artist, Riccardo to achieve a bespoke print for Martini. Concepting overall look & feel of the space. Art direction of the space to bring the brand to life. Working closely with the client. Design of all comms and print in line with the bespoke artwork. Delivery and art direction of the videographer.