Goose Island: Goose District Agency: Momentum Role: Senior Creative + Design Director Status: Live
The brief Create a trade and consumer platform that would grow Goose Island from the ground up in London's Districts.
The response The Goose District programme enabled Goose Island to help it's artists and musicians by sparking collaborations, supporting production and finding new spaces for people to discover culture as it's created. Allowing the brand to achieve a credible role in the creation of postcode pride.
My Role Developing Goose District as a creative platform. Concepting the campaign. Art direction/design of the identity, toolkits and tone of the campaign. Oversight of delivery of all other comms as the project develops. Commissioning of artists to create bespoke maps for each district. Weekly client liaison.