The brief Craft a brand from scratch for the newly launched FearlesShe platform. FearlesShe was founded to create awareness, value and positive change for women around the world, in the times they need it the most.
The response A brand that evokes a supportive visual tone, approachable, friendly and stands out amongst the women empowerment brands. A bespoke visual language about drawing a line under inequality and abuse. A hand drawn gold line by the founder, Maria Neve underpins the 'she' and signs off the visuals throughout.
My Role Logo concept from scratch. Crafting of identity. Art direction of website. Social post creation.