The Dubai World Cup Agency: M-is Role: Creative Lead + Art Director
The Dubai World Cup at Meydan Racecourse is an internationally renowned event which includes 8 horse races, a 20 minute on screen spectacular, fireworks and major international artists.
The brief The brief from Sheikh Mohammed bin Rashid Al Maktoum was to tell the story of Dubai in all its glory.
The response I directed from start to finish 12 short films. To culminate in a 20 minute on-screen spectacular on the largest LED screen in the world.
My Role Concepting 12 short films based on the culture & lifestyle of the U.A.E Leading a team of 15 creatives, directors, animators to deliver an on screen spectacular. Art Direction and storyboarding of all onscreen content. Working with Grucci to deliver a world first firework piece that represented the horses running the track with onscreen CG and fireworks.
Results - Broadcast internationally - Shown to Sheikh Mohammed bin Rashid Al Maktoum and a live audience of 80,000 people